Saturday, 28 December 2013

Singapore - Emerging Fashion Capital

Every summer season, the International Language Monitor ranks the Prime Fashion Capitals on the Planet. Singapore and Berlin broke into the Best Ten for the initial time this year. Singapore is ranked eighth on the planet, coming in behind only Hong Kong inside the Asia list.

The influence of Princess Kate and Alexander McQueen propel London over New York because the Best International Fashion Capital for 2011. That may come as a bit of a surprise. Even so, to lots of, the bigger surprise must be the entry of Singapore into the Leading Ten, jumping seven spots from final year and overtaking Tokyo.

Singapore is actually a young city recognized for its order and conformity. It was not as well long ago that Singapore was described by rather a few as a boring, sterile location. It truly is fair to say that Singapore's fashion scene has been undergoing some dramatic transformation. For all those who know how Singapore performs, it would not come as a surprise to find out government agencies playing a significant aspect in generating a buzz inside the fashion scene. When the Singapore government sets its thoughts on developing a particular sector or market - regardless of whether it truly is aviation, pharmaceutical or the creative arts - spectacular results stories generally adhere to. Thus, when it really is declared that International Enterprise Singapore, SPRING Singapore plus the Singapore Tourism Board would jointly support the development of Singapore as Asia's fashion gateway, the foundation was laid for a speedy track development from the fashion business. The government agencies, in collaboration with the private sector, adopted a three-pronged approach to create the fashion industry in Singapore by cultivating design and style talent, stimulating demand locally and internationally and positioning Singapore as a fashion centre on the international stage.
In 2010, Asia Fashion Exchange (AFX) was launched as an occasion which would comprise both business-to-business and business-to-consumer components, also as talent development programmes to recognize promising nearby and regional talent. Some 50 exhibitors and 1,000 purchasers and visitors from regional markets, also as from Europe plus the United states, attended the AFX's Blueprint - the business-to-business fashion tradeshow targeting fashion professionals. The AFX also incorporates the Audi Fashion Festival which options leading international designers and supermodels.

Globetrotting fashionistas now has reasons to add Singapore to their list of not-to-be-missed destinations. The fashion calendar in Singapore boasts AAMA-TEX (for purchasers, textile and apparel producers and exporters), the Blueprint, the Asian Fashion Summit, the Fashionably Sustainable Competitors, the Star Creation (style competition for new Asian talents) and hosts of other trade fairs and exhibitions. In 2011, Singapore hosted the initial Men's Fashion Week in Asia. Singapore is only the third city on the planet to host that occasion, besides international fashion cities Milan and Paris.

A wealth of fashion education programmes provided by fantastic good quality institutions, like LaSalle College of the Arts, Raffles Style Institute and Nanyang Academy of Fine Arts assure a steady flow of fresh faces and new suggestions. Its position as a regional education hub also helps to attract inventive talents to Singapore.

A design incubator programme was setup exactly where chosen designers would possess the privilege to be mentored by established experts. Under the programme, the designers undergo an 18-month incubation which consists of operating an actual retail company and attending group workshops and seminars and participating in overseas mission trip. The programme has helped to launch a variety of thrilling regional labels such as Chalk, UNCVRD, Mae Pang, OwnMuse and Ready.Made.

A frequent characteristic of your big fashion capitals on the planet could be the sturdy help for regional labels. This can be something Singapore might still lack but things are also changing. Ashley Isham, possessing produced his name in London, now has a loyal regional following. He retails his own label at the flagship retailer in the Fullerton Hotel. Jonathan Seow's Woods & Woods, Keith Png's KOOPS, Al&Alicia and Nicholas and the likes are becoming recognised names among the fashion conscious. The increasing number of boutiques offering trendy labels of nearby designers is further evidence of growing assistance for the regional fashion sector. Blackmarket at Jalan Pisang (Kampong Glam), [A-mod] at TripleOne Somerset (Orchard - Somerset Belt), Antipodean at Lorong Mambong (Holland Village), Egg3 at Erskine Road (Chinatown) and a string of similar boutiques stocking regional labels have sprung up in different shopping precincts across the island.

Singapore is now a spot that welcomes and promotes fashion innovation - a stimulating environment with buzz and creative energy. There is often a vibrant fashion scene and an established platform for designers and inventive talents to showcase and retail their functions. There is actually a belief that designers can flourish, fashion organization is viable plus the whole business is moving up in the world of style and glamour. The stage is set for Singapore to take its place among the top rated worldwide fashion capitals. Eighth on the planet is really a great achievement - but don't expect Singapore to become content to stay there.

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